George and Charlotte keep it classic
THE Duchess of Cambridge doesn’t just emulate Diana’s style, she also recreates the outfits the Princess of Wales dressed her two young sons in.
She favours traditional clothes for George and Charlotte and, just like their mother, the pair causes a retail frenzy whatever they wear.
Catherine often chooses high-street brands for her children. Every time the pair are sighted, their clothes sell out in seconds. The Les Petites Abeilles smocked romper George wore on arrival in Australia in 2014 transformed the Belgian childrenswear company from a tiny brand to a big business, while the GH Hurt & Son shawl Charlotte, George, and William before them, were wrapped in when they left hospital, drew 100,000 people from 183 countries to the brand’s website after Charlotte’s birth.
George even revived the fortune of Crocs when he wore the shoes at the polo in 2015 — sales went up 16-fold.
Catherine favours brands like Pepa & Co, which made George and Charlotte’s adorable bridesmaid and pageboy outfits for Pippa Middleton’s wedding, Rachel Riley, who made George’s red shorts for Charlotte’s christening and Olivier Baby and Kids who made the cashmere cardigan Charlotte wore in her official first birthday photo.
Classic kids clothes are growing in popularity as a result. “We expect to see a renewed trend for more traditional childrenswear,” said Tara Broomfield, Childrenswear Manager at Myer.
Catherine also frequents department store John Lewis for the children’s clothes. George wore a $50 quilted jacket for his first day at nursery school, and Charlotte sported a $29 lemon Fair Isle cardigan for her second birthday photo. Both sold out.
Even the $47 My 1st Years monogrammed dressing gown George wore to meet US President Barack Obama in 2016 subsequently sold out, with parents eager to wrap their own princes and princesses in a little royal magic.