The Chronicle

Six things that turn potential buyers off

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WHILE every buyer is their own person, there are some common complaints from buyers looking for properties that don’t pass muster.

Know what they are and you can avoid them when it’s your turn to sell.

Clingy sellers

It can be extremely difficult to let go of a property, especially if it’s somewhere you’ve made a home and stitched together memories.

But once you’ve decided to sell you need to commit to that process.

Give your agent room to do their job, and potential buyers the space they need to get hooked.

Dirt

Walking into a property that’s not well presented is often the death knell for a sale.

Buyers will walk away if they’re inundated with dust, dirt or other muck.

Make an effort, and hire a profession­al cleaner, home stager, or both, if you need a hand.

Smells

Top of buyers’ turn-off lists are pet smells.

Even if we love our own animals, we don’t really want to smell other people’s, especially when it’s in an environmen­t we’re trying to imagine kicking back and relaxing in.

Other smell turn offs are cigarette smoke, mustiness, food and overpoweri­ng perfumes or incense (if you’re dressing your home for sale, less is more).

No price

Fewer things will frustrate a buyer more than looking at an advertised property with no price.

If the required detail isn’t there, it’ll have be something unique to get them to dig deeper, rather than just scrolling past to the next property that meets their criteria.

Price is often the first thing buyers will look for when house hunting.

No address

Buyers want and deserve to know where their investment is located.

Sometimes the suburb alone isn’t enough; surroundin­g streets and amenities can often make or break a sale.

Not including informatio­n can be seen as a way to hide less than desirable details, whether or not it’s the case.

No photos

Would you buy a product sight unseen?

Photos are the single most powerful tool to inspire a potential buyer to inspect a home, or make an enquiry.

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