Hard work pays off for Sandalford Wines with national gold recognition
IT GOES without saying that the quality of the wine you produce determines the success or failure of your wine label.
Once you have achieved the taste test, the next step to promoting your brand is to build a compelling tourism experience at your winery. Once you have the successful blend of all those ingredients you will be on the right path to become one of Australia’s leading labels.
Swan Valley winery Sandalford Wines is a key example of what can be achieved when you get it all right through hard work and vision. Sandalford’s efforts have been recognised at the highest level, with a gold medal in Tourism Wineries, Distilleries and Breweries at the 2017 Australian Tourism Awards. Sandalford chief executive officer Grant Brinklow said the accolade was all the sweeter as the milestone achievement had long been coveted.
“To all of us, it represents the realisation of Peter, Debra and Garry Prendiville’s vision that Sandalford would become the very best at what we do,” Mr Brinklow said.
“While we have been a Gold winner in this category at state level on 10 occasions previously, this was the first time we have been awarded the national prize.
“We are feeling ecstatic, having won Bronze and Silver at these awards the past two years to now be taking the Gold trophy back to our winery is simply fantastic.” Sandalford’s winery welcomes more than 160,000 visitors a year from around the globe.