SAY CHEESE

Weddings, anniversaries, a family reunion.

It’s the special moments in life that we hope will last an eternity and Ian Wickham wants to be there to capture them all.

Ian is the owner of In the Booth Toowoomba, a company that places photo booths at celebrations right across the Darling Downs and south to the border.

While the service he provides is unashamedly self-indulgent fun, Ian is serious about the industry he loves. “I truly live it and breathe it,” he said. “I’ve always had a strong customer focus and for me it is always about the guest.”

In the Booth has been operating in the area for three years, with Ian taking over the helm 12 months ago.

The booth is so much more than just a playground for selfie enthusiasts – guests can also record a 15-second video.

“They can leave a personalised message to the guest of honour or the bride and groom as a special keepsake of their day,” Ian explained.

In the Booth also has an app where you can instantly download to the booth and have the photos print out, no matter where you are. It allows friends and family overseas to still be a part of that special day.

Ian recounts the touching story of a grandfather who couldn’t be at his granddaughter’s wedding due to illness.

“We contacted the hospital, got some helpful nurses to download the app and take a photo of the gentleman, had it sent to the booth and then we were able to drop the shot to the bride’s table,” he said.

“It’s all about doing that little bit extra.”

It’s this attention to detail that has seen Ian and his team win the coveted award for Queensland’s No.1 Photo Booth Hire Service at the recent Australian Bridal Industry Academy awards.

While weddings make up the majority of celebrations he attends, you’ll also find In the Booth capturing the magic of 21st birthdays, Christmas parties, corporate events and school formals.