Tapping new markets
FLA calling for budding exporters
TOOWOOMBA familyowned enterprise Jim’s Jerky has its eyes set on overseas markets, but navigating the intricacies of exporting has so far been a stumbling block.
But through Food Leaders Australia’s Emerging Exporters program, getting a foothold in the international “snack-able protein” market is a step closer.
CEO Emily Pullen said joining the program last year had helped break down previously believed unbreakable barriers to entering new markets, and she is now encouraging other businesses to get on board.
Now in its second year, the Emerging Exporters Program is searching for food and agribusinesses in the Western Downs and Surat Basin region to explore new market potential.
FLA export manager Gerry Doumany said the program answered the first question every potential exporting business asked: “How do we go about export and where do we start?”
“Through a tailored service delivery program which includes capability assessments, targeted workshop program, one-on-one support and a trade mission, agribusinesses are given a sound insight into the export process before embarking on their export journey,” she said.
Tara Greeves from Running Gully Meats joined the program in 2018 with several ideas but hesitation about where to start.
“This program has allowed us to answer many of those questions, exploring the details in an attempt to minimise our risk and successfully enter the market,” she said.
“We still have roadblocks to overcome, however the program has opened up resources to us, assisting us to potentially overcome these hurdles.”
The Emerging Exporters Program, sponsored by QGC’s Shell across the region, runs for three years and works with businesses from conception to completion in entering overseas markets.
Applicants are urged to find out more by emailing geraldine@foodleadersaus.com.au.