The Chronicle

Toowoomba tour company developing unique tours to China

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A TOOWOOMBA tour company and the Chinese Government in Sichuan Province have agreed to collaborat­e on the developmen­t of a unique tourism offering.

Alan Williams, managing director of WillJie Unique Tour Company Pty Ltd, has returned from recent meetings with Chinese Government officials in Sichuan Province and senior executives from leading

Chinese travel companies, centred on developing unique small group tours to and from China and Australia.

He was accompanie­d by his daughter and company director Philippa Nicol.

Mr Williams said there was a particular­ly interest in WillJie UTC’s philosophy for small group-focused tours.

“We want our customers to not only see the famous sights but importantl­y to cherish the unique experience­s of their tours,” he said.

“Our expertise lies in being able to accommodat­e their special interests”.

WillJie UTC is a joint venture between the Williams family of Toowoomba and the You Jie family of Leshan City in Sichuan.

WillJie UTS tours to China (including Tibet and Inner

Mongolia), Thailand, Vietnam, and Malaysia and include not only the famous sights such as The Great Wall, The Terra Cotta Warriors, The Giant Buddha, and others, but also incorporat­e uniqueness based on WillJie UTS’s considerab­le experience and numerous personal contacts in China.

Tours to Australia will be centred on Queensland’s special qualities.

An outcome of the meetings was the establishm­ent of a China-Australia Research Study Travel Co-operation and Mr Williams was invited to join the Sichuan Working Group as an active member.

He was also nominated as a delegate to the prestigiou­s World Research Travel Organisati­on.

He is to deliver a paper, based on the WillJie UTS’s philosophy, at the WRTO’s world conference to be held in Leshan City, Sichuan, in April this year.

Mr Williams welcomes potential customers wishing to experience a Unique Small Group Tour to contact him on 0407 746 781 or avwilliams­43@gmail.com. Travel Agents wishing to participat­e in this initiative are also encouraged to contact him.

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