Exciting new Chronicle era
TODAY The Chronicle welcomes an exciting change – one of the most significant in its 159-year history.
Thousands of people each week pick up The Chronicle and look to us for the news that matters to them.
We’re proud of the role we play in our region as we move into this exciting new chapter.
From this edition, we join major News Corp Australia newspapers in moving our coveted newsprint title to a new, more compact format.
In addition to making the newspaper easier to read, the format allows for a stronger visual presentation of both our editorial content and our advertising, and ensures the long-term sustainability of our paper.
It’s a format you have already seen in Friday’s Rural Weekly.
Although our print product is changing size, the commitment to our communities remains the same.
We will continue to hold our leaders to account and we will continue to push for what our community needs, whether that it is at a local, state or federal level.
We know these longstanding campaigns net rewards – just last year we saw the completion of the Toowoomba Bypass, a product of The Chronicle’s 40-year campaign to get it built.
We campaigned for Qantas to bring its pilot academy to our city, and last week it officially opened its doors.
We will continue to celebrate what an amazing city Toowoomba is to live in, and proudly tell the stories of the extraordinary people who live in our communities.
They are our sporting stars, our emergency services heroes and our farmers battling through adversity.
For advertisers, the trusted environment the newspaper offers will remain as strong as ever and will continue to connect your brand with an engaged audience, helping you to reach your customers.
Seeing advertising from local businesses in their local paper also helps readers show their community pride by shopping locally.
Local advertising is important to our readers, with 78 per cent saying they pay regular attention to advertisements in their local paper, and most looking for specials or shopping deals.
Reading about real estate in their local paper is also the first step in many of our readers’ real estate journey.
Our newspaper plays a critical role in the busy lives of our readers and to continue to deliver on the deep connection we share with you — and our advertisers — we are evolving.
We want to take this journey with you, and we look forward to your feedback.