Podcasting’s golden age: How local business can take advantage
A GOLDEN age of podcasting has begun, and anyone can get on-board.
As digital content consumption grows, people are turning to podcasts to listen to a wide range of topics when commuting, walking the dog, sweating it out at the gym and even to relax before bed.
The rise in podcasts is great news for small businesses working to reach new audiences and customers.
Podcasts are a new way of listening to content, in a format similar to radio but with the ability to listen to episodes at your own pace.
Toowoomba resident Ellen Ronalds Keene is now on the sixth season of her self produced podcast.
Ms Keene also helps other podcasters edit and create their shows through her business, Perk Digital.
“It’s the golden age of audio right now,” Ms Ronalds Keene said.
“You don’t need to be on camera, you don’t need to think about spelling or punctuation, and your content won’t disappear down the feed after a few days.
“Podcasts are an excellent way to demonstrate your authority and expertise.
“Podcasting is the best networking you will ever do.”
Free apps such as such as Stitcher Radio for Android or Apple Podcast for iPhone allow easy listening on the go.
Podcasts cover almost every topic imaginable from pop culture to business, comedy through to local news.
Canvas Coworking recently opened a podcast recording studio right here in Toowoomba with regular workshops held by Ms Ronalds Keene.
The next workshop will be held in Toowoomba on Tuesday, February 18, in collaboration with EAT Digital.
Book your spot https://eatdigital.com.au/shop/.