The Chronicle

Mort & Co strikes gold at Qld beef competitio­n

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MORT & Co has taken home two medals after competing at the 2020 Royal Queensland Food and Wine Show Branded Beef Competitio­n.

The business’s Phoenix Beef brands Master Selection (a purebred and full-blood wagyu) and The Phoenix (F1F4 marbled wagyu), won a gold and bronze medal respective­ly at the competitio­n, held at the Brisbane Showground­s on Tuesday.

This result backed up the company’s recent success at the Australian wagyu Associatio­n Branded Beef Awards which saw Master Selection obtain three gold medals and The Phoenix receive two bronze.

Mort & Co meat sales and operations general manager Brett Williams said he was elated with the strong results.

“To achieve recognitio­n in any branded beef competitio­n in Australia is hugely satisfying given the quality of the beef that is produced here,” Mr Williams said.

“For our Phoenix Beef wagyu brands Master Selection and The Phoenix, it represents another strong showing.

“Over the last two years we have we have taken some significan­t steps forward in the consistenc­y and quality of all our products.

“The regularity with which we are winning and medalling at these awards is proof that the processes and systems that we have implemente­d are delivering positive outcomes (for us).”

Now Mort & Co is preparing to compete in the Perth Royal Show Branded Meat Awards in October, its first time doing so.

Mr Williams said he hoped the business would continue its run of good results at the competitio­n.

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