TELL most farmers

their property is of national significance for its native vegetation and it will likely be seen as a threat to production.

Not Tasmanian Merino sheep farmer Simon Cameron, though.

When a 2005 botanist survey found his 3125ha property, Kingston, at Conara, southeast of Launceston, contained up to 8 per cent of some of the state’s endangered lowland native grasslands, Simon saw it as an opportunity.

Having inherited the land a year earlier from his father, the now 66-year-old set in train a series of on-farm management plans that this year resulted in the ultimate outcome: the Kingston Collection of men’s suits launched by high-end menswear retailer MJ Bale.