Sheridan concept changes

suzanne.simonot@news.com.au stock the company’s signature bed linen, towels, cushions and bed accessories.

Sheridan has designed its studios to transform the traditional retail outlet concept into “a hub of creativity’’ where customers can interact with design consultants at stylings and workshops.

Sheridan Australia Group General Manager Paul Gould said items in the expanded range would be sold in store and online.

“The Sheridan Studio format will enable our customers to interact with our consultants,” Mr Gould said.

“We have created a unique collection of homewares and Australian-made furniture pieces uniquely crafted exclusive to Sheridan.”

The Robina opening follows the rollout of new Sheridan Studio stores in Highpoint, Victoria, Belrose in NSW, and Indooroopilly in Brisbane.