El­lie’s ve­gan em­pire

Es­cape from uni slog leads to pop­u­lar blog

The Gold Coast Bulletin - - NEWS -

emily.sel­leck@news.com.au EL­LIE Bullen was work­ing three jobs and study­ing a de­gree in nu­tri­tion and di­etet­ics with hon­ours when she started post­ing pic­tures of her meals on In­sta­gram.

Now, the 24-year-old has built a plant-based em­pire in Bali and boasts more than half a mil­lion In­sta­gram fol­low­ers. She said her motto was “eat more plants”.

“Only about one in 20 Aus­tralians get their rec­om­mended five serv­ings (of fruit and veg) per day,” she said.

“Rather than con­cen­trat­ing on not eat­ing cer­tain things, my motto is just to eat more fruits and veg­eta­bles.”

Ms Bullen, who founded Elsa’s Whole­some Life, said she started the foodie blog as a re­lief from stress.

“I started my In­sta­gram and my blog as a cre­ative out­let, it was an es­cape from my heav­ily sci­ence-based sub­jects,” she said.

“I never thought that by tak­ing pho­tos of my food I 1. Use nat­u­ral light, but not di­rect sun­light 2. Shoot your pic­tures early in the morn­ing or late in the af­ter­noon 3. Use a good cam­era and a good lens 4. When it comes to styling food, learn as you go. It’s like art and you’ll learn what works would cre­ate a carer for my­self. At the time it wasn’t easy, I was work­ing three jobs, study­ing and run­ning this blog. When I hit 100,000 fol­low­ers I thought ‘this is go­ing to be some­thing big’.”

Within two weeks of grad­u­at­ing, the as­pir­ing di­eti­tian packed her bags and headed to Bali.

“Ev­ery­one makes out that Bali is this crazy, dan­ger­ous party place but it’s not,” she said. “There’s such a big health food scene here and lots of cre­ative Aussies live here ... we never see the par­ty­ing side of Bali.”

In­sta­gram star El­lie Bullen, founder of Elsa’s Whole­some Life, with fruit and veg­eta­bles from the Earth Mar­kets at Robina Kitchens. Pic­ture: STEVE HOL­LAND EMILY SEL­LECK

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