WA­TER­WAYS TEAM SAIL TO VIC­TORY IN START-UP CON­TEST

The Gold Coast Bulletin - - BUSINESS -

alis­ter.thom­son@news.com.au the event saw nine teams de­velop and then pitch a range of in­no­va­tive projects.

Keen boatie Jor­dan, 18, came up with the Wa­ter­ways app to com­bat the dif­fi­cul­ties of read­ing pa­per nav­i­ga­tion charts to find fea­tures such as sand­bars.

“GPS nav­i­ga­tion is be­com­ing more and more widely used,” he said.

“I thought: why is it not avail­able for boats?”

He said the Gold Coast, known for hav­ing more canals than Venice, is the ideal place to de­velop the app.

Jor­dan pitched the con­cept, along with six team­mates in­clud­ing brother Mitch Mur­dock, to a panel of Start-up Week­end judges in­clud­ing Queens­land chief en­tre­pre­neur Mark Sowerby.

Mr Sowerby said most busi­ness ideas don’t see the light of day.

But he be­lieves a Wa­ter­ways app could be a win­ner.

“The Wa­ter­ways team had a su­perb idea and pre­sen­ta­tion,” he said.

Jor­dan and his team, which also took out the crowd favourite cat­e­gory, will re­ceive six weeks of men­tor­ing from in­no­va­tion hub Beach City. Chief ex­ec­u­tive Leigh Kel­son said the stu­dents will be helped to de­velop a busi­ness model.

“We’ll help them take it to the next level, show­ing them how to roll it out and what mar­ket­ing chan­nels to use,” he said. Mr Kel­son said the week­end was about en­trepreneurs learn­ing key skills.

“We want to get them to the point where when they come up with their next idea, they will know what to do. If we can build ca­pa­bil­ity in these kids at this age, it gives them a real head­start.”

Mitch and Jor­dan Mur­dock, of Som­er­set Col­lege, and Jack Linton of Mary­mount Col­lege, are three mem­bers of the win­ning team. Pic­ture: RICHARD GOSLING

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