Out they go, cheap as clicks
Online shoppers are preparing for a bonanza in the annual Click Frenzy sale, writes Tim McIntyre
TIM McINTYRE
Click Frenzy was established in November 2012 and experienced a web crash for several hours due to more traffic than anticipated. Mr Arnott said this prompted Click Frenzy to invest in better infrastructure and sales have run smoothly since.
“We’ve spent money on the best security structures too,” he said, adding that transactions occur on the websites of the individual retailers rather than being hosted by Click Frenzy.
Retailers pay an entry fee starting at $500 to Click Picture: iStock Frenzy to be a part of the sale and can then pay more for prominent positioning and more visibility on the site.
The sales are modelled on Cyber Monday, the biggest online sale in the USA, which takes place at the end of the Thanksgiving holiday weekend and allows customers to browse deals across a web platform that must be able to absorb extreme traffic.
“Every retailer has terms and conditions on their sites, so we encourage shoppers to check these,” Mr Arnott said. “We also have a support line.”