Fifty shades of boredom

FIFTY Shades Of Grey may have sold 100 million copies around the world, but it appears women prefer to read a Jamie Oliver recipe book.

They found EL James’s sex and bondage blockbuster novel less enjoyable than a cookery book by the celebrity chef, according to scientists who assessed their emotions, body language and heart rate.

The test was part of an experiment to see what makes a good read when the marketing hype is stripped away. Extracts from different genres of books were read by 50 participants.