Software developer has shot at big market

LINIUS Technologies, an Australian-listed software developer, will help IBM squeeze more revenue from its video offerings after inking a deal with the computer titan.

Linius has developed a method of splicing content that it says allows personalised videos and advertisements to be more seamlessly inserted into other content. It will enable advertisers to better target viewers rather than deliver the same message en masse.

Linius’ technology will be integrated into IBM’s cloud platform, Bluemix, and promoted to the tech titan’s long list of corporate clients.

Linius has taken out global patents on its technology and is aiming to license it to major content providers. In February, its technology was taken up by social media site Instagram.

“I feel Linius could be a game changer in the world of video, from personalised advertising to search and security,” IBM Australia head of software Anthone Withers said. Linius has attracted at least one high-profile backer, with Village Roadshow cochief executive Rob Kirby investing $500,000 in the stock.