Maccas hit with Kiwis

IN the battle of the burgers, McDonald’s has come out ahead of Burger King in New Zealand, although both fastfood chains lifted revenue and profit over the course of 2016.

According to their financial statements, sales at McDonald’s Restaurants NZ rose 6.5 per cent to $259.7 million in calendar 2016 while Burger King’s revenue rose 4.2 per cent to $191.5m.

McDonald’s local profit rose 47 per cent to $52.8m in 2016, while Burger King turned to a profit of $3.8m from a loss of $7.6m in 2015.

The local unit of McDonald’s introduced all-day breakfast in May 2016, a move which proved popular in the US when it was launched in October 2015.

The Kiwi appetite for fast food is showing no signs of slowing and the local fast food market is increasingly competitive, with NZX-listed Restaurant Brands, which operates KFC, Starbucks, Pizza Hut and Carl’s Jr, lifting annual sales 28 per cent to $497.2m in the latest year.