Battle of the brands

A STUDY has found that couples who disagree over household brands could sour their relationship even more than those tackling different backgrounds, religions and personality traits.

Being forced to have your partner’s choice in muesli, yoghurt or tomato sauce can weaken a relationship in a manner compared with “death by a thousand cuts”.

Duke University researchers say that a disagreement about rival brands can lead couples to have a power struggle, with the partner who loses nursing a feeling of “low power” that can last for years.