CAPILANO ABUZZ ON DEMAND
CAPILANO Honey says an ageing population which increasingly demands products with nutritional benefits will be one of its key demographics driving sales into the future.
The Queensland-based ASX-listed company said the ageing population had a “better understanding of the link between nutrition, natural products and health”, than previous generations of consumers.
Capilano has been focusing a significant part of its marketing strategy into more healthconscious products in recent times. Last year it unveiled Beeotic Prebiotic Honey, as well as adding Manuka honey products and a range of apple cider vinegar to its range.
“Natural health and wellness foods are something people are demanding more than ever before,” Capilano managing director Ben McKee said.
“That’s where we want to take Capilano, to have a stronger than ever presence in that market.”
In yesterday’s update Capilano also said domestic honey sales were rising, and it would aim to capture opportunities to further supply private label business if it made financial sense. Capilano shares fell 16¢ to $16.14 yesterday.