BRUCE’S SALES PITCH IS PERFECT

ONE thing about Bruce Lynton we have always admired – he knows how to make a sale. During his speech to open the brand new eponymous Jaguar and Land Rover dealership he pointed out the money involved. “This cost $9 million.” Then he added the clincher. “And I expect to see you ALL back here in the future.” Cue the laughter. For son Beric, his next big thing was to catch up on some sleep. “It’s been a long road to get to this point.”