INSTAFAME FOR KID, 6,
WHEN Ben Hampton arrived at a recent pop-up shop in Los Angeles, he was greeted by a crowd of fans screaming his name.
The fanfare was the result of his new-found fame on the social media influencer scene, with the star having nearly 700,000 followers on Instagram and a number of viral videos on YouTube.
Making matters even more bizarre is the fact Ben is only six years old and has never made his own posts to Instagram or YouTube.
Yet, the first grader, who has only just learnt to write, often finds himself signing his name on to the iPhone cases, sweatshirts, and shoes of his adoring tween fans.
So how does a six-yearold with little tech knowledge become famous online?
You might have to ask his father Branden Hampton, who works as a social media consultant, while also operating Ben’s accounts.
His parents first launched the Instagram account with a picture of Ben at his kindergarten graduation in February after noticing photos of their son were popular on their own personal accounts.
The six-year-old is now a regular guest on Paul’s videos and will launch his own line of merchandise in partnership with Fanjoy.