Violet Crumble in SA hands

AUSSIE favourite Violet Crumble is now in South Australian hands, bringing with it the promise of 30 new jobs and a $4 million expansion for the new owner – with taxpayers also chipping in to continue the 100-plus-year-old brand’s legacy.

Fourth generation familyowned SA business Robern Menz has signed an agreement with Nestlé to acquire the Violet Crumble brand.

Violet Crumble chocolate bars with their crumbly honeycomb toffee centre, sold in striking purple and yellow packaging with the famous tagline “It’s the way it shatters that matters”, have been made in Australia since they were first invented in the 1910s in Melbourne.

Robern Menz’s agreement with Nestlé does not include the famous Royal Show chocolates Bertie Beetles. Robern Menz said it would obtain Nestlé’s rights to the trademark and brand globally, with manufacturing, sales and marketing operations transitioning gradually throughout 2018.