Daigou hub’s live streaming
AUSTRALIA’S first purposebuilt retail hub for China’s growing army of “daigou” shoppers has opened, with facilities to stream live to millions of consumers waiting to place an order from overseas.
The daigou hub in Sydney’s Chinatown has been created by ASX-listed AuMake to serve up products from AuMake’s 500 Australian partner brands to daigou, or personal shoppers, buying for clients in China.
AuMake chairman Keong Chan said the live stream of yesterday’s event was watched by an audience of 730,000 people in mainland China.
“That time of the day is normally a quiet time for online activity, however it reinforces the significant interest in AuMake and quality Australian products,” Mr Chan said.
The new hub is a response to China’s changing consumer habits, allowing buyers to watch as daigou and suppliers discuss products before placing orders. “Watching, interacting as our suppliers introduce and tell their brand story, through their trusted daigou - is the next evolution for consumers who demand more knowledge of what they’re buying,” he said.
The hub has its own video crew producing broadcastquality content that is streamed via a dedicated channel on Chinese streaming service Taobao - a step up from the grainy WeChat-based video used by the majority of big daigou.
According to AuMake there are up to 100,000 daigou shoppers in Australia.