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INNOVATION is necessary in many businesses and Gold Coast BMW certainly not afraid of new ideas
WE’VE seen pop-ups for fashion, food and final clearances but fast cars? Channelling a “park it and they will come” mentality, dealer principal Kathleen Broadway and the team from Gold Coast BMW have opened a boutique pop-up dealership on level one in Pacific Fair to show case the latest and greatest cars in their range. In terms of an innovative approach for selling cars, this is up there.