S Korea in A2’s sights
THE A2 Milk Company is expanding into South Korea after signing a distribution agreement with pharmaceutical giant Yuhan.
A2 says South Korea is an attractive market because it has high per capita dairy consumption, world-class retailers and fast-growing online sales. Yuhan and A2 will launch a range of dairy nutritional products sourced from Australia and New Zealand, with sales expected to start between July and December this year.