Coast telco answers call
Think Mobile launches cheaper plans in rebrand
GOLD Coast telecommunications company Think Mobile is recharging its brand – launching a new pricing plan to take business away from the major players in Australia’s mobile phone market.
Think Mobile, a subsidiary of Southport-based Pivotel, was launched in 2005 with the aim of targeting regional areas such as the Gold Coast, Cairns and Newcastle. It no longer has a bricks-and-mortar presence, having moved to become a purely online provider five years ago.
Executive director Robert Sakker said the rebrand of the mobile virtual network operator was needed to grow the company.
“We have been in a steady state for a number of years, hence the brand relaunch,” he said.
“That is why we have created this compelling pricing plan for mobile services, particularly the amount of data we are able to include.”
The Think Mobile plan includes 80 gigabytes of data at “full speed” for $48, which Mr Sakker said compared well to competitors such as Telstra, Optus and Vodafone. The $48 plan is sold on a 12-month contract term, with a minimum cost of $576.
“Think Mobile can’t compete with the big three in terms of large marketing budgets, but with low overheads as an online offering and headquartered out of the Gold Coast, we can compete on value and service,” Mr Sakker said.
Customers are connected on a Think Mobile SIM through the Vodafone 4G network.
Mr Sakker, who is based in Sydney but regularly travels to the Gold Coast, said the firm had recently been able to renegotiate the wholesale price it pays for data from Vodafone.
“We now have very aggressive pricing to put these plans out there in the market,” he said. “Vodafone has a great network as well.”
Think Mobile also offers other plans through the Telstra wholesale network.
“We do that mainly for coverage for people in the outer regional areas,” Mr Sakker said.
“We are just about to take that service from 3G to 4G.”
As well as regional areas, Think also serves Sydney, Brisbane and Melbourne.