‘INCREDIBLES 2’ CLAIMS RECORD $180M AT US BOX OFFICE
THE combined powers of superheroes, the Pixar brand and a draught of familyfriendly films helped Incredibles 2 become the best animated opening of all time, the biggest PG-rated launch ever and the 8th highest film launch overall.
Disney estimated Sunday that the film earned $180 million in its first weekend in North American theatres far surpassing industry analysts’ loftiest expectations which had the film pegged for a $120 to $140 million debut. The previous animation record-holder was another Pixar sequel, Finding Dory, which had a $135 million launch in 2016. It was Disney’s live-action Beauty and the Beast that held the record for a PG debut with $174.8 million in 2017. “You don’t get to this level of opening without appealing to everyone whether you’re a fan of animation, superheroes or just out to have a good time and want to see a good movie,” said Cathleen Taff, the head of distribution for Walt Disney Studios.
According to Disney, adults made up 31 percent of the audience, families accounted for 57 percent and teens 11 percent.
comes 14 animation to draw huge audiences.”
Incredibles 2 is also the second biggest ever June debut, behind only Jurassic
($208.8 million), which has its own sequel preparing to take a bite out of the box office when its opens in North America next weekend. It knocked Ocean’s 8 to a distant second in its second weekend in theaters with $19.6 million. Ocean’s 8 still managed to outdo the non
newcomers, like the R-rated comedy also a Warner Bros. release, which opened in third place with $14.6 million.
Solo: A Star Wars Story,