MALL LOCATION A MINI SUCCESS

HAVING a car dealership in a shopping centre is something a little out of the ordinary. At the official launch of MINI garage at Pacific Fair, we asked Kathleen Broadway, dealer principal of Gold Coast BMW and MINI Garage (pictured with Matt Boguradzki) if it worked. “Yes it has been very successful,” she replied with a big smile. “People feel a lot less intimidated about walking in here to have a look at the cars. And these new MINIs are interactive - we can show them all the tricks of having an app linked directly to your car. They can be away and still be able to check on the car.