Zippy acquisition boosts Pummel’s fitness drive
GOLD Coast entrepreneur Damien King has added Brisbane-based digital rewards platform Zippy to fitness marketplace Pummel.
Mr King will use the acquisition of Zippy, which has 30,000 users, to launch PUML – a blockchain-based health and fitness record – early next year. He is also thinking about undertaking an ICO (initial coin offering) at the same time.
“This acquisition, which complements Pummel’s existing fitness service marketplace, will bring the company a step closer towards facilitating a health and fitness economy,” Mr King said.
“The company aims to help individuals, institutions and societies achieve their collective health and fitness goals. Built on the blockchain, PUML will provide secure health and fitness recording, integrating multiple fitness data sources to achieve health goals.”
Mr King launched Pummel – an app-based marketplace that connects personal trainers with clients – last year and it has since gained 1500 users.
Zippy, which already has an extensive network of gym users in the greater Brisbane area, is an app-based loyalty solution that verifies customer visits by using QR code technology. Users are rewarded with points that can be redeemed for rewards.
Mr King said PUML users will gain cryptocurrency or tokens instead of points, which can then be used to purchase products or services on the new platform such as activewear or fitness guides.
The token will be based on a hybrid platform of Ethereum – an open-source, public, blockchain-based distributed computing platform and operating system – and HyperLedger, an umbrella profit of open source blockchains and related tools.
Zippy co-founder Adam Samuel will join the PUML team. “I am looking forward to evolving our current products,” Mr Samuel said.