Phone book cover blunder goes coast to coast
THE Yellow Pages has had its own “not happy, Jan’’ moment, using a photo of the Gold Coast on the cover of its Sunshine Coast edition.
The picture of a skydiver landing on Kirra Beach clearly shows a backdrop of skyscrapers, including the distinctive Q1 tower at Surfers Paradise.
Such structures are forbidden on the Sunshine Coast, which has stringent height restrictions, and the region proudly promotes the disparity when it comes to tourism.
The combined Yellow Pages/White Pages directories have been delivered to tens of thousands of homes stretching from the Sunshine Coast Caboolture.
An error of judgment was the basis of the company’s most famous TV advertisement in the early 2000s, in which a boss who discovers her business wasn’t in the Yellow Pages screams at the underling responsible: “Not happy, Jan!’’
Visit Sunshine Coast CEO to Simon Latchford said that while “everyone makes mistakes’’, confusing the two coasts was a monumental stuff-up.
Sensis spokesman Will Clarke said while he appreciated people could be upset, it had not been intended to inflame any rivalry between the coasts.
Gold Coast Skydive owner Archie Jamieson was ecstatic that one of his instructors, Keith Grealy, was shown on the Sunshine Coast cover.
“Someone pointed it out through social media,’’ he said.
“I’m not sure how it ended up on the Sunny Coast Yellow Pages, but hey, we’re happy with the promotion.’’