VIDEO, MOBILE KEY DRIVERS IN ONLINE GIANTS’ REVENUE RISE
AMAZON, Google and Facebook, the heavyweights of the online space, have announced their revenue growth in Q2.
Google reports a 22 per cent increase year on year, generating $32.6 billion in ad revenue.
Thirteen per cent of this figure comes from revenue fostered by Google Network, and 24 per cent was obtained through Google properties such as Search, Maps, Gmail, YouTube, Playstore and Shopping.
“YouTube was Google’s second largest contributor of revenue growth,” according to Ruth Porat, Alphabet CFO.
Facebook has reported a 28 per cent revenue increase to $16.8 billion from the year previous. Facebook’s mobile ad revenue reached $15.6 billion equating to 94 per cent of their total ad revenue.
Amazon had a reported 37 per cent rise, provoked by an increase of $63.4 billion gain in revenue.
What insights can businesses take away from this? Mobile and video are key players in the digital advertising game.
Businesses should ensure Brought to you by they are drawing on video creative to engage users and that all efforts should be optimised for mobile.
• FACEBOOK has been under investigation after the Cambridge Analytica incident of 2019.
The Federal Trade Commission and Facebook have been in negotiations over a soon-to-beimplemented framework that strives to protect Facebook users’ privacy.
On July 24, Facebook and the FTC reached an agreement.
Facebook will protect users’ privacy in three ways. They will build appropriate privacy measures into every Facebook product.
They will also enforce stricter compliance measures, which will be executed through quarterly privacy reports, verifying legal compliance, strong executive accountability and having CEO Mark Zuckerberg sign each quarterly report.
Lastly, they will have “independent oversight” in the form of having an entire committee dedicated to privacy.
Facebook was also fined $5 billion.
• IT has been a couple of weeks since Instagram disabled its likes viewability on Instagram posts, as it was reported to be harmful to young users.
However, according to new research, there is an increasing number of young users’ profiles which are now being changed to Business Profiles.
The changing of accounts is to secure more in-depth insights on their posts and post performance.
What is concerning, is that to have a business account set up, you must have an email address and phone number listed in the publicly viewed bio.
Researcher David Steir claims around two million 12-15 year old users now have personal details publicly listed on the platform.
This presents a significant privacy issue.
For young users looking to maintain their “InstaCred” their privacy could be considerably implicated.
To find out more about News Xtend and how we can help your business achieve your digital marketing goals, call our local expert Tim Carter on 5584 2277.