AVO LOOK AT THIS SMASHING SUCCESS
A GOLD Coast real estate agent is giving away 50 “smashed avo breakfasts” to celebrate her 50th sale in one apartment building.
Lucy Cole Prestige Properties’ Rima Stafford has sold 50 apartments for more than $38 million in Broadbeach tower The Wave. The latest is under contract for $1 million-plus.
“We thought we would give 50 free breakfasts to the purchaser of the 50th,” she said. “So basically you can have your smashed avo and your luxury property. We are really excited Crema Espresso Cafe directly below the building has jumped on board.”
The notion that spending $22 a pop on smashed avo on toast was a hit to housing affordability was first suggested by commentator Bernard Salt in 2016 – it went viral when he wrote “$22 several times a week could go towards a deposit on a house”.
But it hasn’t deterred Ms Stafford’s clients buying apartments in The Wave since before it was built 15 years ago: “I’ve had a lot of clients who not only purchase one apartment, but they love the building so much they purchase a second and a third. I even have one client who has four.” As the dominant agent, she was nicknamed “Queen of the Wave”.
“It’s a bit of an embarrassing tongue in cheek,” she said. “But I genuinely love the building and am very passionate about it. When you’re achieving record prices and people are happy with your service they keep coming back.”
Her 50th sale is a three-bedroom apartment with 280-degree views on level 19.
“Not in my wildest dreams did I envisage selling 50 apartments in the one building,” she said.
Agency principal Lucy Cole said: “Rima’s an outstanding representative of Prestige Properties and knows Broadbeach backwards.”
The Wave is 111m high with 34 floors.