Working out a plan
Weight loss aid while you wait for your meal
READY-MADE meal company Lite n’ Easy has ramped up its health credentials with the launch of a six-week exercise program and Microwave Moves, which offers short workouts while meals are being heated.
ActivATE will be offered to customers free of charge, via an app, and has been designed to complement its two-week Jump Start meal plan.
Since its launch, there has been a 75 per cent increase in app downloads.
The program has been designed to cover a range of fitness levels from beginner, to intermediate to advance, established via some screening questions prior to starting the program.
In addition to the workouts, customers can opt to do Microwave Moves, which are short, sharp workouts of up to five minutes, designed to fit into the time for customers to heat their meals.
Lite n’ Easy chief executive Dennis Stark said staying active was essential for good physical and mental health and wellbeing.
“This is true no matter how young or old you are. Regular physical activity reduces the risk of many health problems, such as cardiovascular disease, type 2 diabetes, anxiety, depression, musculoskeletal problems, some cancers, and unhealthy weight gain,” Mr Stark said.
“This is not new territory for Lite n’ Easy, we’ve been building awareness for years that chronic health problems can be improved by healthy eating and weight management,” he said.
Launched in Queensland in 1986 by Graham Mitchell, who still owns the company, Lite n’ Easy set out to deliver healthy, quality food direct to the customer that would aid long-term weight loss.
A recent survey of more than 1000 Australians commissioned by Lite n’ Easy has revealed 85 per cent of them have tried to lose weight, but only 51 per cent used diet and exercise when attempting to drop some kilos.
Only 34 per cent of Australians think they exercise enough, while 36 per cent said it would be easier to exercise more if they could work out at home.
An additional 32 per cent of Australians said that being able to do short workouts that fit in with their busy schedules would also assist with exercising more.
“We find it concerning that 66 per cent of Australians say they don’t think they exercise enough and over 57 per cent say the main reason they do not exercise enough is because they don’t know where to start or they lack motivation,” Mr Stark said.
The survey found that 90 per cent of Australians believed a combined program, including a healthy food and exercise regimen, would help them to achieve their weight loss goals.
Additionally, the biggest motivator for people to exercise is to benefit their mental health with 41 per cent of people stating this as their No.1 reason to exercise.