TWINS BANK ON THEIR SOCIAL MEDIA POPULARITY
MEET the twins who have exploded on social media and been able to limit and even quit their day jobs to go fulltime content creating.
Murwillumbah’s Jasmine and Renee Hogan rose to TikTok stardom midway through 2022 when their daily ‘get ready with me’ videos went viral. At the time Jasmine was a fulltime surgical nurse and Renee was working in hospitality at Twin Towns in Tweed Heads.
Fast-forward to 2023, Renee, who now has more than 287,000 followers on TikTok, was able to quit her job after they signed with a social media agency and were given an income from content creating.
Jasmine, with more than 481,000 followers on TikTok, still works parttime as a surgical nurse but said it would be “a dream come true” to work full-time as a content creator.
The twins – known for their positive and bubbly personalities – said they started following other content creators during their schooling years.
“I found these influencers had a huge positive impact on my life physically and mentally,” Jasmine said. “That’s when I knew I wanted to be that role model for others.
“However, I didn’t have the confidence to do social media, so I pursued nursing as another way to care for people.
“After I graduated as a registered nurse my sister started a YouTube channel and it sparked my interest in social media again.
“We started creating videos of our life, which included healthy meal ideas, fashion, nursing, dealing with anxiety and trying new things.”
Jasmine said she was grateful to be able to share her experiences as a nurse and hoped she inspired others.
“My nursing content online has inspired thousands of people to consider nursing as a career and this makes me so happy because we definitely need more nurses right now,” she said.
Renee said it had always been a goal to quit her job and work full-time as a content creator.
“I still can’t believe this is my life,” she said. “I just feel so grateful and thankful every day to be doing what I love.”
Renee said she can spend up to two days editing a 30-minute YouTube video, up to four hours to film a clothing haul video, and an hour for their weekly vlogs.
Their ‘grwm’ (get ready with me) videos include them getting ready and taking their listeners through how they were feeling, what they did the day prior and what plans they had for that day. Each of the videos, including the YouTube vlogs, clothing haul and ‘grwm’s are a compilation of videos of them speaking directly to the camera, and the twins edit the photo to suit their video aesthetic and speed.
Many of the twins’ videos are taken with their camera at home, shopping centres or at the beach.
“Some people think being an ‘influencer’ is easy work and that they have so much time off, which is not true,” Renee said.
“This has been the most challenging job I've had.
“I never stop working. Even when I am trying to sleep, I am thinking about what to create next.”
She said the main reason some people don't respect influencers was because they don’t understand it.
“Not only do influencers inspire, motivate and evoke positive change in people's thinking and behaviour, they offer small businesses a way to increase brand exposure and awareness.”