Phone bat­tles heat up

The Weekend Post - - News -

JEN­NIFER DUDLEYNICHOLSON TWO tech­nol­ogy gi­ants will go head-to-head in Aus­tralia next Fri­day in an un­prece­dented clash of smart­phone launches.

In one cor­ner, the world’s rich­est tech­nol­ogy com­pany will launch two up­dates to its most pop­u­lar hand­sets, the iPhone 8 and iPhone 8 Plus.

In the other cor­ner, the world’s big­gest smart­phone maker will re­lease its most ex­pen­sive hand­set yet, the Sam­sung Galaxy Note 8.

But this Ap­ple ver­sus Sam­sung bat­tle is not as clear cut as you might ex­pect, as Note users are likely to be haunted by last year’s hand­set fires, and Ap­ple is rolling the dice to dis­cover how many of its users will opt for mod­estly up­dated hand­sets rather than its most ad­vanced and most ex­pen­sive iPhone yet.

Re­gard­less of which firm wins the war, in­dus­try ex­perts pre­dict it will force up the price of smart­phones for all buy­ers and con­vince more Aus­tralians to up­grade the de­vice in their pock­ets.

The big-name smart­phone clash will be an Aus­tralianonly phe­nom­e­non this year af­ter Sam­sung de­layed the lo­cal launch of its Galaxy Note 8 un­til Septem­ber 22 – a date re­vealed to be Ap­ple’s world­wide iPhone 8 launch.

But, while Ap­ple would nor­mally out­sell Sam­sung’s bigscreen flag­ship smart­phone by a large mar­gin, it will be chal­lenged from within its own ranks af­ter an­nounc­ing its first premium smart­phone at the same time as the iPhone 8 and 8 Plus, po­ten­tially steal­ing their thun­der.

Tel­syte man­ag­ing di­rec­tor Foad Fadaghi said launch­ing more smart­phones could also nudge thrifty Aus­tralians stub­bornly hold­ing on to three­year-old phones.

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