The Weekend Post

Smith on radar of CA sponsor despite ban

- BEN HORNE

THE dramatic drop in star power donning the baggy green this summer has been highlighte­d by the fact at least one Cricket Australia sponsor has still tried to use banned captain Steve Smith.

Cricket Australia confirmed one of its official corporate partners asked about using Smith in promotiona­l material, but it is understood another may have sounded out the former skipper as well.

Interested sponsors have been told there is nothing preventing them entering into a separate arrangemen­t with Smith, but the fact he doesn’t have a cricket contract excludes him from any partnershi­p agreements with CA.

Smith’s manager Warren Craig declined to comment.

Individual deals with CA sponsors Weet-bix and Commonweal­th Bank were ended by the ball-tampering scandal.

Some CA partners have already shot promotiona­l material with players but other advertisin­g shoots are scheduled in the next two weeks.

The void left by Smith and Warner in the batting order is immense, but the loss of their instant marketabil­ity and star power is just as profound.

Pat Cummins, Glenn Maxwell, Mitchell Starc and Nathan Lyon shape as the most in-demand stars for official partners, but CA said others had been requested who were unavailabl­e due to commitment­s overseas with Australia A in India or English county cricket.

“There are a limited number of contracted players available during the filming window, due to commitment­s with the Australia A tour and County contracts,” it said.

“We try to work with our partners in the best way possible to deliver the players they request.”

Newspapers in English

Newspapers from Australia