Business perception

How do you sound when you talk about your business?

Are you always talking about the things that go wrong?

Think about how negative talk about your business, on any issue, sounds to the general public.

I want to touch on how you respond when asked a fairly general question: ‘how’s business?’

Typically, this is a common enough question that you might be asked by anyone – from family and friends to your customers or anyone in the street who might wish to have a chat.

Personally I feel that if it’s a negative response this conversation should be with people such as your accountant, business mentor, business group, business-support organisation or business confidantes.

Others need to hear that all is well, which gives them a perceived confidence in your business.

Confidence breeds confidence. You talk it up and others will also talk it up.

Imagine if the majority of your general conversations are about how difficult your business is and its day-to-day struggles.

Now imagine moving forward a few years and it’s time to sell your business. How likely are you to get a timely sale if all people have ever heard about your business was how difficult it was?

Everything you say reflects on your business.

Your business is through your words.

The meaning of ‘perception’ is ‘the way in which something is regarded, understood or interpreted’.

So how do you want your business to be perceived?

While still on the subject of perception, when I check out a website for your business, I want to know who you are.

If you don’t have a picture of yourself and your background on your website, ask yourself, why?

Are you hiding behind your website?

Show yourself and how proud you are of your business and all that you have to offer.

Most customers want to relate to you so be proud of what you have, talk it up and show yourself. perceived