Backing our businesses
The Weekly Advertiser and radio stations 3WM and MIXX FM are again urging shoppers to make the most of a one-day We Love Horsham Shopping Spree.
The regional We Love… promotion, designed to encourage people to support their home-town businesses is back by popular demand and starts this Friday with We Love Horsham.
On Friday, Wimmera people can enjoy a day of bargain shopping while also having an opportunity to win two $500 vouchers from participating businesses.
Last year business response to the targeted promotion, which alternated between the region’s major centres, prompted The Weekly Advertiser team to publish a gloss wrap-around and advertising lift-outs in specific editions.
The promotion was so successful and consumer demand so responsive that there was little hesitation in bringing the We Love…concept back for 2017.
The Weekly Advertiser managing editor Dean Lawson said while the promotion involved a lot of shopping fun and of course bargains, the underlying message was for everyone to get behind regional businesses.
“We want to be able to have quality shopping experiences in our regional centres and for that to happen the community as a whole must support local business. Regional shopping diversity reflects regional shopping habits and the message is to consider your home-town shops first,” he said.
“When you support businesses down the street, your money stays in a local financial loop and that generates economic health and vibrancy.”
Sales managers Mark Sulic and Nathan Henry have been busy preparing their teams and working with Horsham businesses for Friday’s big shopping day.
Mr Sulic said local business was an integral part of regional community progress and evolution.
“The success of business often translates to the success of regional communities. If regional businesses are going well it usually means they have attracted the support from local shoppers and vice-versa,” he said.
“We have a wonderful business community providing a wealth of products and services and shoppers are often pleasantly surprised with quality, price and range when shopping locally.”
People who shop at any participating We Love Horsham business on Friday can take their receipts to the MIXX FM outside broadcast van in Roberts Avenue to enter a prize draw.
‘Meter-maids’ will also be busy in Horsham’s shopping precinct on the day, helping people pay for parking.
Shoppers across the Wimmera, Grampians and Mallee should also stay tuned for similar promotions planned for other regional centres.