City primed for cup

The Weekly Advertiser Horsham - - Sport - BY DEAN LAW­SON

Horsham Cup or­gan­is­ers are urg­ing peo­ple to make the most of in­cen­tives backed by State Gov­ern­ment in­vest­ment to at­tend Fri­day’s big meet­ing.

Horsham and District Rac­ing Club man­ager Lisa Inkster said a $47,000 gov­ern­ment con­tri­bu­tion, part of an over­all $105,000 sup­port pack­age, meant peo­ple could ac­cess spe­cial on­course pro­mo­tions and on­line deals.

“We want a large amount of pa­tron sup­port to show that we can sup­port a sig­nif­i­cant cul­tural rac­ing event and the gov­ern­ment in­vest­ment has been worth­while,” she said.

The Horsham Cup Fri­day fix­ture is in its fourth year, but this year is the first that a pub­lic hol­i­day, which Horsham Ru­ral City Coun­cil switched from Mel­bourne Cup Day, has ac­com­pa­nied the event.

The Horsham club lob­bied hard for the con­tro­ver­sial three-year switch and is now bank­ing on a strong com­mu­nity turn-out at Horsham Race­course.

The hol­i­day switch has also led to a five-day Des­ti­na­tion Horsham events pro­gram across the mu­nic­i­pal­ity; de­signed to both cap­i­talise on the oc­ca­sion and help busi­nesses off­set any Fri­day trad­ing losses.

Mrs Inkster said the switch was a sig­nif­i­cant change and rep­re­sented a greater op­por­tu­nity for Horsham district peo­ple to ex­pe­ri­ence the ex­cite­ment and cul­ture of Aus­tralian thor­ough­bred rac­ing.

“If you have never been to the races, this is the per­fect chance to get down to the races to see what it’s all about. There is some­thing for ev­ery­one – from the rac­ing and high-end fash­ion to kids’ ac­tiv­i­ties,” she said. “We’ve lob­bied hard for this and it makes for a great start to a big week­end.”

The first race on the Horsham Cup pro­gram starts at 1pm and the last race is sched­uled for 5.15pm.

Mrs Inkster said Horsham needed a suc­cess­ful Horsham Cup meet­ing.

“Rac­ing is part of na­tional cul­ture and Horsham is primed to cap­i­talise on the op­por­tu­ni­ties this presents,” she said.

“We see many won­der­ful cup meet­ings across met­ro­pol­i­tan and re­gional Aus­tralia and Horsham is per­fectly poised to strengthen its po­si­tion in this won­der­ful fra­ter­nity.

“We sim­ply need peo­ple to come through the gates and make the most of what the day of­fers. It’s fan­tas­tic.”

Mrs Inkster stressed a need for peo­ple to go on­line to seek out the twofor-one or ‘two-fer’ ad­mis­sion and Texan War­ney Mar­quee deals.

“Th­ese are on­line deals only. There are lim­ited tick­ets and they won’t be avail­able at the gate,” she said.

The State Gov­ern­ment pro­vided $47,000 through its Vic­to­rian Rac­ing In­dus­try Fund to help boost at­ten­dance at the meet­ing.

Horsham and District Rac­ing Club is also con­tribut­ing more than $34,000, while Coun­try Rac­ing Vic­to­ria is pro­vid­ing $8000.

Horsham res­i­dents are also donat­ing more than $16,000 worth of in-kind sup­port in vol­un­teer hours and com­pe­ti­tion prizes.

Track­side en­ter­tain­ment will in­clude live mu­sic from vo­cal­ist and mu­si­cian Kailee O’beirne and a fash­ion precinct will host a fash­ions on the field com­pe­ti­tion.

Chy­loe Kur­das, who was in­stru­men­tal in the de­vel­op­ment of the Women’s AFL com­pe­ti­tion, will head­line as a guest speaker in the Texan War­ney Mar­quee. There will be com­pli­men­tary shut­tle buses to Fire­brace street.

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