ACE stable weighs in
The Weekly Advertiser and radio stations 3WM and MIXX FM have strengthened their support of regional football with confirmation of a major sponsorship deal.
The ACE Radio network stablemates will provide sponsorship to the value of $25,000 to promote and support the game next year.
The Weekly Advertiser will share naming rights with Agritech Rural for Horsham District league and MIXX FM is naming rights sponsor for Wimmera league.
AFL Wimmera Mallee general manager Stephen Mcqueen said football leaders were delighted the partnership had expanded.
“It is fantastic that ACE Radio is putting so much into local football and sport in general and we’re extremely privileged that MIXX FM will again be broadcasting our games live throughout the season,” he said.
ACE Radio Wimmera general manager Brendan O’loughlin said the decision to expand support for regional football was a ‘no brainer’.
“Football is such an integral part of Wimmera, Mallee and Grampians society that we were more than willing to put the full weight of our newspaper and radio stations behind the sport,” he said. “This level of support is significant and something we could never take lightly.
“But it is a perfect fit for us considering our reach across western Victoria. Football is an integral part of regional life, especially in our coverage area, which means, based on our philosophy and charter, that it is also important for us to be heavily involved. And we love it.
“With the success of our on-air coverage of Wimmera and Horsham District leagues, the decision to up the ante in our support and involvement was a natural progression.”
Mr O’loughlin said football, and its close relative netball, promoted healthy lifestyle and community spirit, aspects of Wimmera life that ACE Radio was determined to support.