The Weekly Advertiser Horsham

Tourism chief: All welcome, stay safe

- BY DEAN LAWSON

AGrampians tourism leader expecting a surge of visitors in the region has stressed a need for people to continue to observe COVID-SAFE guidelines.

Grampians Tourism chief executive Marc Sleeman said it was critical that visitors, holidaymak­ers and business owners and staff worked hard at maintainin­g a safe environmen­t.

“It is important to get through this regional reopening stage without fear of everyone going back into lockdown,” he said.

“We’re all working hard with state and local government­s and businesses are well aware of rules and regulation­s. It is really important we get this right and it is really important the community is involved in the process.

“Early signs from business operators are that we can expect an extremely busy holiday period. The past week has been crazy in terms of inquiries. From what we’re seeing it looks like our visitor economy is back on track for a recovery.”

Mr Sleeman said the easing of regional restrictio­ns came at a perfect time for people keen to experience the Grampians.

“What a perfect time to open up the Grampians and regional Victoria generally,” he said.

“The national park abounds with wildflower­s and waterfalls are flowing. Spring is a wonderful time for our regional neighbours as well as our own communitie­s to enjoy the Grampians and embrace the beauty of the area while supporting the local tourism industry and jobs.”

Mr Sleeman acknowledg­ed how ‘financiall­y and mentally’ difficult 2020 had been for businesses across the region.

He also congratula­ted business owners in how they had confronted lockdown circumstan­ces.

“They have done great work to adapt, pivot, hibernate and survive through this pandemic. They have done a great job in preparing for reopening and adhering to strict COVID guidelines to keep staff, visitors and local communitie­s safe,” he said.

Camping

Mr Sleeman said people should be aware that while Grampians National Park was open for visitors, camping grounds in the national park remained closed.

“The Grampians region provides a wide range of accommodat­ion options, from deluxe cabins to glamping and traditiona­l camping and there is a selection for everyone,” he said.

“With COVID restrictio­ns easing for regional Victoria and school holidays happening, we have experience­d an increased demand, so I would check with accommodat­ion providers for availabili­ty.”

Mr Sleeman said Grampians Tourism had reactivate­d its regional marketing campaign and would continue to target markets including Ballarat, Warrnamboo­l and Bendigo areas.

He also encouraged people from across the Wimmera, Mallee and Western District to explore ‘their own backyards’.

Mr Sleeman made his observatio­ns as national travel advisory group Traveller announced the iconic outlook from the Grampians’ Boroka Lookout as one of the best 10 views in Australia.

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