‘Made The Grampians Way’ launch
Grampians wine has long been a beverage of choice for many international and national connoisseurs and a new website now provides further insight into the range and quality available.
Ararat Rural City Council, in partnership with Grampians Winemakers and Grampians Tourism, has launched a Made The Grampians Way website to showcase products and support the regional industry.
Ararat council chief executive Tim Harrison said it was great to have worked in collaboration with the groups.
“People near and far will be able to experience the region virtually and try our renowned wines,” he said.
Dr Harrison said Made The Grampians Way would feature a variety of wine packs to suit a range of different palates and occasions. Examples include a ‘Spring Special’, which features a range of light and fruity options, ‘perfect as we come into warmer weather’.
Grampians Winemakers chairman Damien Sheehan said the collaboration from district winemakers and groups resulted in a great platform to support the region through the COVID-19 pandemic.
“It is bringing the industry more into the digital space,” he said.
The Grampians wine region has almost 20 wineries, each selecting bottles for the wine packs to give buyers a regional wine experience.
Mr Sheehan said this was evident through packs such as the ‘Seriously Shiraz’ and ‘Award-winning Mixed Dozen’, which featured the region’s signature shiraz.
He said the site also gave people a feel for the region through the eyes of growers and producers, a vital part of the region’s culture.
“Through their shared experiences, people will be able to help plan their own trip to the region and find treasures, both online and when they are able to visit in
person,” he said. Dr Harrison said the project had been born through understanding the role wineries and producers had in the region and funding from the State Government’s Stronger Regional Communities Program.
“It’s great that all of these groups have come together to help keep such a vital part of our region alive through this difficult time,” he said.
People can visit the website at www. madethegrampiansway.com.au.