Ex­tra­or­di­nary Or­di­nary Day

Check out this hand­made shoe store on the eclec­tic Kens­ing­ton street strip.

Time Out (Sydney) - - Things To Do - By Claire Fin­neran

AT THE END of the bustling Spice Al­ley part of the Cen­tral Park de­vel­op­ment you’ve doubt­less no­ticed the clus­ter of tiny her­itage houses. Ex­tra­or­di­nary Or­di­nary Day (EOD) is a shoe bou­tique that fits per­fectly into one of these cot­tages, at just 13m2: trun­cated dis­plays of gleam­ing footwear with just enough space for try­ing and buy­ing. Founder and cre­ative di­rec­tor Ash­ley Lim opened the flag­ship in July last year. As the sole op­er­a­tor of EOD, Lim has com­plete con­trol over the the­matic and aes­thetic stream of each range. The shoes are par­tially made here and par­tially in her home coun­try of South Korea, where she col­lab­o­rates with a small team of fine cob­blers. Her work­ers are spe­cialised crafts­peo­ple with up to 30 years of ex­pe­ri­ence. “Some­times I will get feed­back from my cob­blers that the de­sign just isn’t go­ing to work,” she says. “They are just so ex­pe­ri­enced and knowl­edge­able in shoe­mak­ing and I have to lis­ten to them.” The tiny store cur­rently houses shoes from her de­but col­lec­tions as well as new pieces from the up­com­ing ‘Scar­lett’, tak­ing its name from the petu­lant, proto-fem­i­nist hero­ine of Gone with

the Wind. “A very feisty, strong-headed, al­most self­ish but charm­ing wo­man – I wanted to im­bibe that spirit into my shoes. Sex ap­peal that’s still prac­ti­cal. A free spirit you can wear ev­ery­day.” In the store her­self most days, clean­ing, main­tain­ing and hav­ing a yarn with cus­tomers, Lim’s oneon-one af­fa­bil­ity is re­flected in the per­son­able EOD so­cial me­dia voice. She en­joys get­ting to know her cus­tomers and dis­cussing the qual­ity of Korean-made wares. Lim be­lieves the direct line be­tween her and the skilled hands mould­ing the leather are be­hind the qual­ity of her shoes. “It’s not an easy job. There is a huge amount of phys­i­cal labour that goes into mak­ing a shoe.” à 28 Kens­ing­ton St, Chip­pen­dale 2008. eod­style.com. Tue-Sun 10.30am-6pm.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.