Price­line dou­ble deal on low price

Townsville Bulletin - - NEWS - CHAR­LIE PEEL

THE com­pe­ti­tion for lower prices has heated up with two Price­line Phar­macy stores open­ing in Townsville in the past 10 months.

The latest ad­di­tion was opened at Wil­lows Shop­ping Cen­tre, Thuringowa, two months ago.

Fran­chisee Frank Ter­ra­nova said the new store al­ready had 32 em­ploy­ees and was build­ing its cus­tomer base.

“It takes a while for word to get out there, but we’ve been glad to have a steady stream of cus­tomers com­ing in to the store,” Mr Ter­ra­nova said.

“A lot of peo­ple are fa­mil­iar with the Price­line name and have had pos­i­tive ex­pe­ri­ences with the brand else­where.

“It’s been a very pos­i­tive re­sponse, but it is still grow­ing.”

The Wil­lows Price­line re­placed another phar­macy and in­her­ited a strong med­i­ca­tion dis­pens­ing clien­tele base.

Mr Ter­ra­nova said Price­line stores in Townsville would ben­e­fit con­sumers through ex­tra choice and com­pe­ti­tion.

Bren­dan Darr re­turned to his home city of Townsville to open a Price­line Phar­macy in Stock­land Shop­ping Cen­tre, Aitken­vale, in Au­gust last year.

He said cus­tomer num­bers had grown con­sid­er­ably.

“It’s taken peo­ple a while to re­alise where we ac­tu­ally are and to see our good prices,” Mr Darr said.

“At first peo­ple were regularly com­ing in to buy our beauty prod­ucts, like cos­met­ics and skin care, but now they re­alise they can get ev­ery­thing in one spot.

“Price­line is some­thing peo­ple in Townsville have missed for a while; you ask women in Bris­bane, Syd­ney and Mel­bourne where they go to get their beauty prod­ucts and they will all say Price­line.”

Mr Darr said the stan­dard lay­out in all Price­line stores meant cus­tomers could find ex­actly what they were look­ing for.

“It’s great for cus­tomers be­cause ev­ery­thing is in the same spot and the prod­ucts are fa­mil­iar,” Mr Darr said.

The fran­chise is Mr Darr’s only store but he is keen to make other sim­i­lar in­vest­ments in Townsville.

Mr Ter­ra­nova, who owns two Price­line stores on the Gold Coast, said he was ex­cited to in­vest in Townsville.

“Townsville’s a place I en­joy vis­it­ing and I’ve been on the look­out for a suit­able lo­ca­tion for a Price­line for a while,” he said.

“This op­por­tu­nity came and pre­sented it­self and I jumped at it.”

Pic­ture: EVAN MOR­GAN

BUILD­ING TRADE: Wil­lows Price­line owner Frank Ter­ra­nova with Stock­land Price­line owner Bren­dan Darr.

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