Bul­letin in shortlist for awards

Townsville Bulletin - - NEWS -

THE Townsville Bul­letin is a fi­nal­ist in the 2015 Pacific Area News­pa­per Pub­lish­ers As­so­ci­a­tion ( PANPA) Ad­ver­tis­ing & Mar­ket­ing Awards.

The Bul­letin is up for the top gong in three dif­fer­ent cat­e­gories, in the re­gional ti­tles sec­tion of the awards.

The Mo­ments in Time cam­paign ( Con­sumer Cam­paign of the Year) saw the Bul­letin tap into its archives, with a com­mit­ted team of jour- nal­ists pro­duc­ing a 13- part col­lec­tor se­ries, a daily his­tory web page, dig­i­tal spe­cials, a monthly se­ries of com­mer­cial his­tor­i­cal fea­tures, and a 216page hard­cover book.

The Cook the Chooks cam­paign ( Best Cause- Re­lated Cam­paign or Com­mu­nity Ser­vice) co­in­cided with the North Queens­land Cow­boys reach­ing the NRL semi- fi­nals last year against the Syd­ney Roost­ers. To mark the oc­ca­sion the Bul­letin gave away 1000 fresh chick­ens to lo­cal fans, while rais­ing the ire of Roost­ers coach Trent Robinson and caus­ing a na­tional stir with star player An­thony Minichiello de­picted as a chook be­ing roasted on the front page.

The Bul­letin was also nom­i­nated for its ed­u­ca­tion liftout Youth in Print ( Best Young Reader Pro­gram). Win­ners will be an­nounced on Septem­ber 10 at a gala event in Syd­ney.

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