New Win­dows opens

Townsville Bulletin - - CLASSIFIEDS -

MI­CROSOFT is aim­ing to build last­ing re­la­tion­ships with Win­dows 10, the op­er­at­ing sys­tem seen as crit­i­cal to re­viv­ing the for­tunes of the on­ce­dom­i­nant tech gi­ant.

When it’s launched on Wed­nes­day, Mi­crosoft for the first time is mak­ing a ma­jor new ver­sion of Win­dows avail­able free as an up­grade to any­one us­ing ei­ther of the prior two gen­er­a­tions of the sys­tem.

The goal is to swiftly have Win­dows 10 pow­er­ing a bil­lion de­vices, cre­at­ing a gi­gan­tic au­di­ence to in­duce de­vel­op­ers to crank out must- have apps for the plat­form.

Mi­crosoft hopes to break the cy­cle in which con­sumers shun Win­dows for mo­bile be­cause it lacks the large cat­a­logue of ap­pli­ca­tions found on ri­val plat­forms, thus dis­cour­ag­ing app mak­ers from cre­at­ing Win­dows ver­sions.

Hit apps could ramp up pop­u­lar­ity of Win­dows- driven hard­ware made by Mi­crosoft and its part­ners, and in­crease op­por­tu­ni­ties for the com­pany to make money from online ac­tiv­i­ties such as search, shop­ping and soft­ware as ser­vices in the in­ter­net cloud.

“This is all in the di­rec­tion of build­ing a re­la­tion­ship, be­ing con­nected with you,” For­rester Re­search an­a­lyst Frank Gil­lett said of Win­dows 10.

“They make it free so de­vel­op­ers make good stuff. And then cre­ate an on­go­ing re­la­tion­ship in­stead of just a trans­ac­tion, which is how Mi­crosoft has op­er­ated in the past.”

Mi­crosoft has built its em­pire on pack­aged soft­ware sold to com­puter users and mak­ers.

Win­dows re­mains the lead­ing op­er­at­ing sys­tem for per­sonal com­put­ers but has failed to gain trac­tion on mo­bile de­vices such as smart­phones and tablets, dom­i­nated by Google’s An­droid and Ap­ple’s iOS.

Spe­cial events are planned in 13 cities around the world in trib­ute to the more than five mil­lion “in­sid­ers” who took part in a Win­dows 10 test pe­riod.

The op­er­at­ing sys­tem will come as a free up­grade to peo­ple who al­ready use Win­dows 7 or Win­dows 8.1 and will be avail­able in 190 coun­tries.

Mi­crosoft has also made Win­dows avail­able free to mak­ers of smallscreen gad­gets such as smart­phones or tablets to gain trac­tion in the mo­bile mar­ket.

Win­dows 10 will come pre- in­stalled on Mi­crosoft- com­pat­i­ble com­put­ers and tablets start­ing from July 29.

It will be avail­able later in the year.

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