TELEVISION FOXTEL TURNS UP TV BATTLE

will take the fight for online audiences up to its TV rivals, with bold new plans for a budget streaming service.

The pioneering pay- TV company unveiled a new look logo and on- demand platform, Foxtel Now, which will give viewers low- priced and flexible subscriptions to their favourite lifestyle, drama, sport and movie programming.

An evolution of the existing Foxtel Play package, Now will ensure subscribers have greater freedom and access from as little as $ 10 a month. It will feature five entry- level packs to match viewers’ interests, including drama and pop packs ($ 15 each or $ 25 for both); or lifestyle, documentaries or kids’ packs for just $ 10 each.

The drama and pop packs are expected to be the most popular, allowing access to Foxtel’s award- winning HBO slate including Westworld, VEEP and the upcoming season seven of Game Of Thrones for only $ 15 a month; as well as the stunning local dramas including A Place To Call Home ( starring Abby Earl, pictured) and new productions, such as Picnic At Hanging Rock.

Foxtel Now’s movies pack will be priced at $ 20 a month in addition to an entry- level pack. The sports pack is available for an extra $ 29 a month, meaning sports fans can now get access to Foxtel’s extensive sports programming from $ 39 a month.

Foxtel Now will be available on PC/ Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast.

Broadening its Foxtel On Demand library, Foxtel will now offer a selection of more than 16,000 titles of on- demand TV and movie programming, including 98 of the top 100 box office movies of 2016.

Foxtel’s 20th Century Fox recent- release titles arrive 12 months before Netflix and Stan.