City’s YomCon­nect ex­pands to the US

Townsville Bulletin - - NEWS - TONY RAGGATT

A TECH­NOL­OGY com­pany which started in Townsville is ex­pand­ing to the US.

YomCon­nect, which is open­ing an of­fice in Los An­ge­les, be­gan as a con­sult­ing group pro­vid­ing on­line train­ing through its Etrainu brand.

Now it is fo­cused on dig­i­tal ad­ver­tis­ing with an app that drives cus­tomer en­gage­ment, en­dorsed views on so­cial me­dia and the in­ter­net and pro­vides pre­dic­tive ad­ver­tis­ing and mar­ket re­search.

The com­pany is led by David and Natalie Scopel­liti and Etrainu CEO Paul Hoon.

While YomCon­nect con­tin­ues to draw on ser­vices in Townsville, in­clud­ing from Carey Ac­coun­tants who are the firm’s ac­coun­tants, it is now based in Bris­bane.

They em­ploy 25 peo­ple and could be the next big dig­i­tal suc­cess story to come out of Townsville.

Ms Scopel­liti said YomCon­nect pro­vided three to six times the en­gage­ment rates of other forms of me­dia by us­ing soft­ware that helps clients un­der­stand and con­nect with their cus­tomers, while also de­liv­er­ing ad­vanced pre­dic­tive ad­ver­tis­ing to al­low them to grow their sales.

They have de­vel­oped a net­work of 143 mil­lion “cus­tomers” or users, mostly in Aus­tralia and the US.

“We con­sis­tently de­liver higher en­gage­ment than other main­stream and dig­i­tal medi­ums and max­imise the out­comes for brands by com­bin­ing re­search with en­dorsed con­tent views,” Ms Scopel­liti said.

“The re­sult is more cost ef­fec­tive pre­dic­tive ad­ver­tis­ing and re­search data that brands can ap­ply to all their me­dia buys.”

She said the tech­nol­ogy had been proven in Aus­tralia and they were now en­gag­ing with com­pa­nies in the US.

They hoped to make fur­ther an­nounce­ments on those en­gage­ments in about four weeks.

In Aus­tralia, YomCon­nect works with clients in­clud­ing air­ports, sport­ing fran­chises, tourism, fi­nan­cial and re­tail brands, brew­eries and en­ter­tain­ment com­pa­nies.

Cus­tomers in­clude Syd­ney Air­port and Rugby League.

Townsville busi­ness­man Michael Ko­pit­tke, an in­vestor in the YomCon­nect, said the com­pany was one of sev­eral tech­nol­ogy com­pa­nies which had started in Townsville and were tak­ing their prod­uct into na­tional and in­ter­na­tional mar­kets.

Mr Ko­pit­tke urged more Townsville busi­nesses to em­brace tech­nol­ogy.

“Busi­nesses must em­brace tech­nol­ogy or they cer­tainly risk get­ting left be­hind,” Mr Ko­pit­tke said. the Na­tional

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