Adani out to bury myths

Townsville Bulletin - - NEWS - DOMANII CAMERON

IN­DIAN min­ing con­glom­er­ate Adani has launched a $ 1.4 mil­lion na­tional ad­ver­tis­ing cam­paign in a bid to quash the myths plagu­ing its Carmichael coal mine project

The “This is Adani” cam­paign started yes­ter­day with the new brand­ing to fea­ture in tele­vi­sion, ra­dio, news­pa­per and web­site ad­ver­tis­ing.

Adani Aus­tralia chief ex­ec­u­tive of­fi­cer Jeyakumar Janakaraj said the cam­paign showed the “real Adani” and the com­pany’s am­bi­tion for its op­er­a­tions in Aus­tralia.

“We will soon start the largest in­dus­trial project in Aus­tralia by an In­dian com­pany, an in­vest­ment that will de­liver 10,000 di­rect and in­di­rect jobs, and an in­vest­ment that will gen­er­ate more than $ 40 bil­lion in state and fed­eral taxes and roy­al­ties,” he said.

“We have bought the bulk coal port at Ab­bot Point, opened a re­gional head­quar­ters in Townsville, started the tech­ni­cal de­sign­ing of our 388km rail line, granted sig­nif­i­cant sup­ply con­tracts for rail lines to Ar­rium and sleep­ers to Aus­trak, and awarded the mine con­struc­tion and op­er­a­tion con­tract to Downer Min­ing.”

Mr Janakaraj said fur­ther con­tracts would be an­nounced.

“But this is just one part of Adani’s vi­sion and plan for our fu­ture in this coun­try,” he said.

“That is why we are launch­ing ‘ This is Adani’ – to show Aus­tralia the real Adani and to share our vi­sion and plan.

“We are about to be­come a ma­jor gen­er­a­tor of so­lar en­ergy in Aus­tralia to com­ple­ment our sta­tus as In­dia’s largest so­lar power gen­er­a­tor.

“We are also ac­tively ex­plor­ing agri­cul­ture busi­ness op­por­tu­ni­ties to sup­ply mil­lions of tonnes of pulses to In­dia.”

Adani has fought off re­peated at­tacks by ac­tivists who it claims “have an in­ter­na­tion­ally funded war chest” of more than $ 100 mil­lion.

The com­pany has also been blamed for killing the Great Bar­rier Reef, drain­ing the Great Arte­sian Basin and threat­en­ing na­tive flora and fauna with ex­tinc­tion.

“All of those fake claims have been lev­elled at Adani be­fore we have even started min­ing and de­spite the fact our projects have passed ev­ery sci­en­tific test,” Mr Janakaraj said. “And ev­ery ac­tivist as­ser­tion that has been tested in the law courts of Aus­tralia has been found to be wrong at best and sim­ply made up at worst.”

The ad­ver­tise­ments will run un­til Novem­ber. Edi­to­rial, page 16


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