Ad plan for Whit­sun­days vi­sion

Townsville Bulletin - - NEWS -

TY­COON Wil­liam Han plans a China- wide bill­board blitz pro­mot­ing Queens­land if he gets the green light to build a $ 583 mil­lion lux­ury com­plex with three re­sorts, a vil­lage and “glamp­ing” on Lin­de­man Is­land in the Whit­sun­days.

The Chi­nese me­dia mogul has re­leased a master­plan of the long an­tic­i­pated re­vamp of the Cy­clone Yasi- dam­aged – and badly run down – for­mer Club Med re­sort he bought for $ 12 mil­lion five years ago.

The White Horse chair­man said he had fi­nance to start build­ing next year if his project won ap­proval un­der the en­vi­ron­men­tal im­pact study process.

“It has been a very long process,’’ Mr Han said.

“But I’m very re­laxed about it now and, if it gets ap­proved, we’ll go ahead and do it.”

The min­ing in­vestor, who heads one of China’s big­gest me­dia and ad­ver­tis­ing em­pires, plans to pro­mote Queens­land and the Whit­sun­days through his au­di­ence reach of 200 mil­lion peo­ple in 25 cities.

“We have a lot of me­dia power to present this prod­uct to China. There is a lot of in­ter­est in Queens­land as a hol­i­day des­ti­na­tion,’’ he said.

The new- look Lin­de­man Great Bar­rier Reef Re­sort in­cludes a six- star spa re­sort, two five- star re­sorts, two villa precincts, a vil­lage with bars, restau­rants and shops, pools, an up­graded air­port and a new jetty.

There are also plans for a 30- tent “glamp­ing” fa­cil­ity in an ad­join­ing na­tional park.

White Horse Aus­tralia chief Paul Ny­holt said the fi­nal hur­dle of a 30- day pub­lic no­ti­fi­ca­tion and en­vi­ron­men­tal ap­proval process was likely to take at least four months.

He said the re­sort would be set to open by late 2021.

An artist’s im­pres­sion.

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